Focus on making courses for beginner to intermediate students. For any topic you could teach, there are always going to be more prospective “beginner” students than “advanced” students. Such is the nature of the world. Since Udemy sells your courses for $10-20, you should make sure your target audience is at least large enough that you can make a reasonable amount of income. If there are only 1,000 people in the world that could use your course, then the maximum amount of money you could ever make from your course is about… $4,000 (of course only a fraction would ever hear about the course and buy). By teaching towards beginners, you can wider your market potential.
Try to broaden the appeal to as many groups as you can. Similar to the advice above, you can also improve your courses marketability by addressing multiple types of students or use cases. If 3 different types of students could use your information, then don’t exclude any of them. For example, I made a course called “Pre-Programming: Everything you need to know before you code”, because I wanted to teach people the basics of computer and web technology. I had noticed that during the mass push to get everyone to learn how to program, a lot of students were being left behind because they simply didn’t understand the basics of technology. Asking someone to learn an abstract programming concept is a bit of a stretch if that person doesn’t know how a web browser works, for example. Originally, I planned the content to cater to the “I’m going to switch to programming” crowd, but I figured out that the audience was actually a lot larger than that. People who just wanted to learn how to better communicate with developers on their team and entrepreneurs who wanted to build better products also found this information useful, so I included them in the language I used throughout the course.
Learn to be proficient at teaching (just knowing your subject is not enough). Sure your information is valuable, but a $10-20 student is a flighty, easily distracted creature. If you can’t keep their attention, then only the most dedicated of students will keep watching your videos. Luckily, you don’t have to a YouTube level entertainer to keep students attention – you just need to be OK at explaining your concepts and make sure you’re not wasting your students time unnecessarily. If you’re painfully awkward on camera, then you need to work on that before you launch. If your content isn’t well structured and packed with useful information, then you still have some work to do.
You are now a content producer. Since you don’t have to spend time searching for your students, you have to focus on delivering the best content you can. Not having to focus on marketing means you’ll have a large chunk of free time after each course launch. I suggest you spend the time you otherwise would have spent on marketing towards improving your content standards going forward and streamlining your processes. More courses after all means more money.
You have to play by Udemy’s rules. Udemy built the playground and you’re just a visitor. You can’t go around licking the monkey bars and pushing kids off the slides. They have rules you’ll have to be familiar with and abide by. More importantly, you have to be aware that they can and WILL change their rules and expectations in the future. It’s up to you to stay within what they like and keep an eye on what changes.
Think of Udemy as a portfolio. Instructors that publish multiple courses are more often satisfied with their Udemy experience. Like I’ve said 100 times at this point, Udemy is a marketplace which means demand ebbs & flows naturally. Some months you’ll do great and others do poorly. Sometimes you’ll launch a course you never thought would be a best seller and it dramatically outperforms. Sometimes you make a course you think is guaranteed to be a winner, and it flops. The best way to protect yourself and to build a stable long term income is to have multiple courses. Multiple courses can buoy your income (if one course has a bad month, another might have a good month) and give you significant advantages over 1 time instructors (for example, you ca snowball your past students into each new course by sending them promotional emails).
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