"...You’ll get an invitation to a call where I personally walk you through the program and I help you set your course launch goal. So that means like right now, you can set your goal with me, and I show you how to set your launch timeline"
Does your program focus intensely on how awesome the instructor is and how amazing it would be to have their success? Chances are you’re falling in love with a guru. A guru that won’t teach you much on a tactical level, because they have no deep expertise in course creation or promotion
Does your program have endless examples of people that made their course quickly and earned a chunk of money within weeks or a few months? Chances are those testimonials are actually of people that came into the program with a ready made and primed audience that they merely wrote a couple emails to. Whether they fully optimized that course launch (the more important question)… who knows.
Does your program avoid showing you a price or pitching you to directly enroll, but instead focus exclusively on getting you to book a call with “their team”? Don’t think these calls are going to help you in any way. They’re just sales calls designed to be as aggressive as possible. They don’t care if the program is a match for you, they care that you buy from them and you do it quickly.
Does your program make it sound like its really easy to get a refund from them? Chances are, the refund is way more complicated than you think. Some will require you put in 100s of hours of work (and prove it) before you’ll get a refund. Some will force you to call their team and have to argue your way to your refund. Some go much darker.
Does your program claim you’ll get 1:1 time with your teacher and get custom coaching and support every step of the way? A lot of them SAY this, but in reality the support you get is extremely minimal. Big popular programs can never let you have 1:1 access time to their founder because its not economical, but they know that you might not buy if they don’t claim that you do in fact get this level of support. If the program is vague about HOW you’ll get support, then it probably means you get slow email support from a virtual assistant or you have to work with other students in a facebook group to answer your own questions.
Does your program include a non-disparagement clause in their terms & conditions? If so, that might make it virtually impossible to make an educated decision about whether to enroll.
Does your program claim that anyone can teach anything and be successful? Saying that any topic can be successful as an online course just isn’t true. They’re probably exaggerating to get you to pay them for their system.
Does the instructor in your program have a track record of successful courses? In a lot of cases, the instructor has only made 1 other course. In the worst situations, they’ve never made an online course before, at all.
Does the program promise an enormous amount of value for a seemingly tiny price tag? This is just a way to get you in the door, and then relentlessly upsell you on the “real program”.
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